MARKET & SOCIAL RESEARCH CONSULTANCY

ABOUT US

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Our Vision
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VISION

To be the go to world class African research consultancy.

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MISSION

To provide complete, correct and clear data & insights for African markets.

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PROMISE

Collaborative approach, We reach all communities. quicker & cost-effective processes. Local country insights. Consistent delivery

OUR VALUE PROPOSITION

We provide research insights that guide customer (beneficiary) recruitment & retention strategies to drive impact or profitable growth. To be in good business (or programs) is to simply retain customers (beneficiaries) profitably (sustainably).

We cover the entire research value chain from organizational problem identification (Terms Of Reference) through data collection right up to research results communication & action recommendations using workshops approach

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OUR FOOTPRINT

  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Burundi
  • DRC Congo
  • Egypt
  • Ethiopia
  • Ghana
  • Kenya
  • Eswatini
  • Lesotho
  • Malawi
  • Mozambique
  • Namibia
  • Nigeria
  • Rwanda
  • Sierra Leone
  • South Africa
  • Tanzania
  • Togo
  • Uganda
  • Zambia
  • Zimbabwe

We have full service offices in South Africa & Zimbabwe where our services cover the entire research value chain.

In the Rest Of Africa (ROA) through strategic collaborations with local partners we collect data & provide country insights

OUR SOLUTIONS

  • Brand Health Check (BHC);
  • Customer Satisfaction Survey (CSS);
  • Innovation Testing( concept, product ,pack etc);
  • Knowledge, Usage & Attitude ( KUA) Surveys
  • Topline Africa Insights (TAI)
  • Customer Experience (CX) Monitoring (Mystery Shopping);
  • Monitoring & Evaluation (M&Es)/Impact studies;
  • Audience sizing, segmentation & profiling;
  • Graduate Tracer Studies &
  • Topline Help Desk (THD).
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OUR TOOLKIT

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Topline Online Panel Surveys (TOPS):

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Topline Desk Insights (TDI):

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Topline Off The Shelf (TOTS)

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Topline Help Desk (THD),

Topline Online Panel Surveys (TOPS)

TOPS are qualitative and quantitative research projects we do using electronic databases (panels) of citizens in our target countries.

Topline Desk Insights (TDI)

As a consultancy we start every project by doing background check or desk research for context on the current research project.

Topline Off The Shelf (TOTS)

Where necessary, we conduct Self-Initiated research (SIR) to help make our solution to Client problems complete. At times TOTS projects are inspired by multi-sector needs, social media trends, disasters, droughts etc.

Topline Help Desk (THD)

THD is our after-sales service meant to help our Clients digest market insights & implement research recommendations.

COMMON BUSINESS PROBLEMS or DISEASES

  • How do we listen to customers in this environment?
  • What is the impact of COVID-19 on our customers?
  • What is the customer experience? Cues for innovation?
  • What will be the customer priorities in the future?
  • Is there appetite for our new product? Innovation.
  • How do we become future relevant ? Strategic response.
  • Can our staff do what needs to be done? (Virtual Model)

OUR SOLUTIONS or PRESCRIPTIONS

  • Awareness, Usage & Attitude Surveys.
  • Brand Health Check (BHC).
  • Customer Satisfaction Surveys (CSS).
  • Concept, product & pack testing surveys.
  • Customer Experience Monitoring.
  • Program Monitoring & Evaluation (M&Es).
  • Graduate Tracer Studies.

SECTORS WE SERVE

  • Banking;
  • Developmental/NGOs;
  • Education/Skills Development;
  • Hospitality;
  • Insurance/Funeral;
  • Media;
  • Public Service/Municipalities/Parastatals;
  • Research;
  • Retail/FMCG;
  • Telecoms;
  • Transport/Automobile &
  • Wellness/Health/Pharmaceutical.

“Thank you very much, being a 1st time project, we had our hesitations, but we are glad to confirm that we were all impressed in the manner you do your work at TRS.”

“My team and I are completely satisfied with the services provided by TRS, the team enthusiasm as well as general conduct in discharging their duties.”

“TRS has done excellent marketing research for us, in SADC countries. The work they did was quite specific.” 

 

LATEST NEWS

TRS Company Profile

Multi sector customer priorities webinar

Survey: Panel Recruitment

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