INSIGHTS ON HOW THE CORONAVIRUS (COVID19) IS HAVING AN IMPACT ON THE SOUTH AFRICAN CONSUMER’S LIFESTYLE AND BEHAVIOR

 JOHANNESBURG, 29 April 2020

The COVID-19 pandemic, has deeply challenged every aspect of business and personal lives. Topline Research Solutions (TRS) in partnership with Ganizani Consulting have designed a weekly research tracker survey (Project TopGan) to formally keep businesses and relevant stakeholders connected with people (the customers) so that products and services offered as well risk mitigation interventions remain relevant. President Cyril Ramaphosa announced on March 23 2020 that the country will be going into lockdown for 21 days. The lockdown started on midnight March 26 2020 and was scheduled to end on 16 April 2020. This has further been extended to the end of April. This research takes into account this lockdown period and future reports will track the behavior beyond. The current weekly tracker survey covers:

  • Level of optimism about life in general
  • Shopping behaviours
  • South Africans’ lifestyles, covering sport, entertainment, hobbies, church, live event attendance and more
  • Access to Information Communication Technology (ICT), at home, among South Africans
  • Media consumption and information needs

The research findings clearly confirm that it shall not be business as usual. The pandemic has brought about changes in consumer’s attitudes, behavior, lifestyle, interests, media consumption and social and e-commerce platforms in the three provinces we tracked namely, Gauteng, KZN and Western Cape (which are also at the forefront in terms of numbers of those affected).

Download the latest COMPLIMENTARY South Africa Covid -19: Behaviour and Lifestyle Tracker Study Research Report (April Edition).